Never fear
press
ACCOLADES
2x Silver District AAF Addy
3x Gold Dallas AAF Addy
Judge’s Choice Dallas AAF Addy
CHALLENGE
As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.
STRATEGY
Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.
IDEA
The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here.
+4MM
impressions
94.7%
video completion rate
2,593
CTR vs 1000 planned