Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.


Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.


We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.


potential social media reach