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Unleashing the power


CHALLENGE

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

STRATEGY

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

IDEA

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.


+12%

increase in brand equity since launch

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