CHALLENGE
As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.
STRATEGY
Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”
IDEA
We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.
+12%
increase in brand equity since launch
“Launch Agency has played an integral role on my team for over six years. Together, we have created incredible, memorable campaigns that win awards and achieve impressive results. This is no small feat in the world of healthcare, where everyone is out there saying the same thing. With Launch on our team we continue to differentiate and stay ahead of the competition.”
Ben Day, Director of Creative & Brand, Baylor Scott & White Health


