Mar 7, 2019

Launch scores three 2019 Dallas ADDY Awards

Congrats to our Baylor Scott & White Health and Park Place Dealerships teams for taking home two silvers and a bronze at the 2019 American Advertising Awards Gala at The Bomb Factory.

Our Baylor Scott & White team was awarded a silver for the “Never Settle” TV spot and a bronze for the Changing Healthcare For The Better OOH campaign. Our Park Place Dealership team took home a silver for the annual Texas Rangers Triple Play event.

High fives to our team and our clients for creating such great work this year! 🏆

Dec 4, 2018

Relaunching healthcare for the better.

As our name suggests, our clients turn to us when launching or relaunching a new product or service. But it’s not every day we get the call to relaunch an entire category and make its powerful new mission into a meaningful message – stat. Based on Baylor Scott & White Health’s century-old legacy of innovation, and its focus on how people get well and stay that way, “Changing healthcare for the better” was born.

The campaign kicked off in July 2018 with teaser and reveal outdoor, digital, social and :30 and :15 television. Broadcast creative was shot by award-winning director, Jeff Bednarz and edited by Jack Waldrip of Charlie Uniform Tango with music by EliasArts of Los Angeles.

With our partners at Baylor Scott & White Health, we continue to look for new and better ways to spread the word throughout North and Central Texas, so keep an eye out for new work in the coming months.

Out-of-home board

Mar 10, 2016

Baylor Scott & White Health, Launch Agency receive national recognition for Cancer Awareness campaign

Widely considered the nation’s most elite advertising competition of its kind, the Cancer Awareness Advertising (CAA) Awards is dedicated solely to the promotion of cancer products and services. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience in creativity, layout/design, typography, production, quality, and overall effectiveness. We were awarded a coveted Silver certificate in the Healthcare System Group, Total Advertising Campaigns, for the 2015 Oncology Campaign, “Fighters Wanted,” featuring actual patients, on behalf of Baylor Scott & White Health.

“We know patient empowerment is a critical element in the successful prevention, detection, and treatment of cancer,” said Taryn Pemberton, director of Service Line Marketing at Baylor Scott & White Health. “Our goal was to capture the inner strength of these survivors and share it with the outside world,” added Launch Agency principal Diane Seimetz. “Less fear, more action, lives saved.”

The award-winning integrated campaign comprised print, magazine, out-of-home, and web banners, as well as terrestrial radio and Pandora streaming digital spots.